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Tue, 17 May 2011 22:26:04
GOOD Aims to Help Companies Do Good With New Consulting Arm
Andrew Adam Newman reports in The New York Times (May 12, 2011) that Good, the integrated media platform for people who want to live well and do good, is launching an agency, Good/Corps, to work with other companies on philanthropic initiatives. Good is credited with helping to develop The Pepsi Refresh Project, which awarded more ...

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Tue, 17 May 2011 00:10:41
New Study Reveals That Men Defy Old Stereotypes
Although many marketers still think that women are responsible for the lion’s share of household purchasing decisions, a recent study about male shopping habits proves otherwise. Tanya Irwin of MediaPost’s Marketing Daily (April 25, 2011) reports on a new survey which shows that men play a crucial role in purchasing decisions, defying many of the ...

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Wed, 04 May 2011 02:34:44
Surge of new websites target skittish male shoppers
A herd of new websites have hit the e-commerce trail targeting the elusive male shopper. As Ray A. Smith and Paul Stone reported in The Wall Street Journal (February 10, 2011), websites like Mr Porter are “aiming to crack the notoriously tough men’s market when it comes to clothes shopping.” Mr Porter, a cousin of Natalie Massenet’s ...

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Thu, 21 Apr 2011 00:09:52
QR Codes Gain Momentum As A Marketing Strategy
MediaPost (April 12, 2011) reports that MGH recently commissioned a study among smartphone users to determine the usage of QR codes. More than seven in ten (72%) respondents indicated that they would be likely to recall an ad with a QR (Quick Response) code. A QR code uses barcode-like images containing messages that can be unlocked ...

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Wed, 06 Apr 2011 23:45:14
Retailers Need to Shift Focus To Men
Ken Featherston, senior partner, activation strategy and planning for JWT/OgilvyAction writes in the March/April 2011 edition of the marketing newsletter The Hub that the male shopper has evolved because of changing societal roles and perceptions, and therefore, needs to play a greater role in retailers’ marketing mix. Mr. Featherston implores brands to open the aperture ...

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Wed, 30 Mar 2011 02:16:15
Brand Crush: Gen Y loves to “like” brands
Gen Y, the 75 million Americans age 12-29, represents the largest generational cohort since those much-ballyhooed baby boomers. Erik Sass of MediaDailyNews reports that a new study was conducted by L2, a think-thank which specializes in digital innovation, to examine Gen Y’s media consumption habits, specifically the cohort’s most affluent members. The L2 study was based on ...

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Tue, 01 Mar 2011 03:25:24
Celebrity Endorsers Raise Print Ad Awareness: Moving the Readership Needle
Even though consumers do not always care to admit it, celebrity endorsements in print advertisement generate meaningful impact by raising awareness and driving purchase intent. According to the Starch Advertising Research, print advertisements containing a celebrity endorser generated 9.4% higher consumer readership than ads without a celebrity endorser. Additionally, print ads containing an entertainment celebrity ...

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Wed, 09 Feb 2011 02:09:33
Zappos.com Voted #1 In Customer Service
In a survey among nearly 9,300 shoppers, Zappos.com was selected as the top retailer for customer service in the sixth annual NRF Foundation/American Express Customers’ Choice Survey, conducted by BIGresearch in Sepember 2010. “In a time when many retailers are competing on price, customer service becomes an oustanding way to stand out in the eyes ...

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